Citations (local SEO)
Mentions of a business's NAP across directories and websites — quantity and quality both signal local relevance to Google.
In long form.
Local citations come in two forms: structured (NAP listings on directory sites like Yelp, BBB, Yellow Pages, industry-specific directories) and unstructured (mentions in blog posts, news articles, partner sites). Major aggregators (Data Axle, Foursquare, Localeze, Neustar) feed downstream directories — keeping data correct at the aggregator level propagates broadly. Citation quality matters more than quantity; a hundred low-trust spam directories don't help.
For a DMV-based business, the local citation priority list is roughly: Google Business Profile → Apple Maps → Bing Places → Facebook → Yelp → BBB → industry-specific directories. Once those eight are correct and consistent, additional citations have diminishing returns.
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