Meta description
The HTML meta tag that suggests a SERP snippet — Google may use it verbatim or rewrite it from page content.
In long form.
Meta descriptions are not a direct ranking factor but heavily influence click-through rate. Best practice: 150–160 characters, written as a benefit-led sentence with a soft call to action, include the primary keyword for bolding in SERPs. Google rewrites meta descriptions roughly 60–70% of the time when it thinks an on-page passage answers the query better. Don't auto-generate them from boilerplate — duplicate descriptions across many pages waste the opportunity.
We hand-write meta descriptions for the top 20–30 pages by traffic potential, and let the framework auto-generate fallbacks for the long tail. Hand-crafted descriptions on key landing pages reliably lift CTR.
Talk to us about your engagement.
Discovery calls are free. Scope, timelines, and pricing are quoted after we understand what you’re solving.